Prime Product Management

Mission

We offer founder-led businesses fractional and advisory services to bring the right products to market, ensure cross-functional teams are ready to make customers successful, and launch products to the market properly.

Capabilities

  • Customer and Market Research

  • Product Strategy & Advisory Support

  • Developing early-career PM and PMM talent

  • Roadmap Planning & Prioritization

  • Epic and Story Creation & Management

  • Cross-Functional Engagement & Readiness

  • Go-to-Market Strategy

  • Launch Planning & Execution

  • Message Development

  • Sales & Marketing Enablement

Services

Research

Understand what customers really need. Develop product roadmaps that prioritize investments accordingly to ensure the products you deliver will matter to your target buyers and users.

Product Management

Work with R&D to make sure we’re building the right product, ensure the broader team is ready to make your customers successful with the product when it launches.

Go-to-Market

Develop and execute Go-to-Market Plans, Launch Goals and Plans, and Messaging. Enable Sales and Marketing with knowledge, tools, and assets, and launch the product.

John Ellsworth is a career software Product Management and Product Marketing leader and professional, with over 25 years of hands-on and leadership experience in regulated and unregulated industries. John has conceived of and launched over a half dozen successful 0-1 products, and has launched over one hundred releases of established software products. John’s primary background is in B2B enterprise software (SaaS and on-prem), and has also delivered B2B2C and B2C software products, and Med Device software products.

Testimonials

“John engages with customers to understand the underlying critical business issues and what they are really trying to achieve. This is critical to making sure we have the right product, the right messaging, and the right enablement.”

— G. Nixon, VP of Digital Marketing and Demand Generation

 

“John takes a strong cross-functional approach to Product Management. He recognizes the Product team answers not just to the customers, but also the rest of the organization whose job it is to make the customer successful with our solutions.”

—R. Allen, Product Management Executive

“John understands how important it is for Product Management to be able to speak not just about features and functions, but also the vital connection between product functionality and customer value that plays a critical role in driving revenue.”

— A. Salop, Product Marketing Leader

 

“John has deep familiarity with agile processes and practices and speaks the language of both customers and the Engineering teams, bridging a crucial gap in the product development process.”

—A. Goyal, Software Engineering Executive

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