Welcome to Prime Product Management
What should you build and why? What will you say to the market about what you've delivered? How will your team make your customers successful? These are questions founders, CEOs and other business leaders grapple with regularly, because the answers play a substantial role in driving (or hindering) the success of the business.
In early-stage companies (in technology segments and otherwise), it's often the founder or founding partners who play the role of answering these questions. They've often established the business to address a set of unmet needs they've identified and which they have deep experience with. They are typically very clear on what they want to achieve with the products and services they offer -- at least initially.
Soon enough, though, founders find themselves spread thinly across the business -- closing deals, raising money, building a team, and working hard to keep the business operating successfully. At the same time, once the products gain a foothold in the market and customers start to use them the degree of complexity involved in managing the ins and outs of the product can threaten to swamp the founding team. Customers provide a flood of issues, feedback, and requests for enhancement. Customer activity and usage data available from modern SaaS platforms creates analytical opportunities and challenges relating to the usability and discoverability of the product that need time and attention to use well. And the acrobats operating, implementing and supporting the earliest products in production will find many areas where needs were overlooked, poorly met, or poorly implemented.
When these challenges threaten to swamp the founders, it's time to consider bringing in dedicated Product Management resources, which may also include dedicating time for Product Marketing work like Go-to-Market strategies, launch planning, positioning and messaging. Prime Product Management offers short- and long-term Product Management and Product Marketing services to early- and mid-stage software organizations who know they need Product help, but don't have the flexibility to create a req or make a full-time hire.
We'll use this blog as a way of talking about classic Product Management and Product Marketing concepts and techniques. We'll also explore emerging topics and trends in these fields and discuss how to think about their application.
Welcome aboard.
